Repurposed Content

The original product I created was a mascot for the Culture Campaign of Derby city, which was advertised on different mediums in order to promote Derby to outsiders and appeal to original residents. I will be repurposing this mascot into a poster with large images (including the mascot being the main centre piece) that represents Derby and will be displayed around different areas of Derby. By using the images of forests and greenery I will edit and fit this onto the outline of my mascot to create a fully completed mascot design, which will be applied to the front image of my poster that will also be advertising the Derby Culture Campaign.

Advantages of converting a singular mascot design and implementing it into a poster will be the increased audience that the poster could reach if distributed well. As a mascot is a product for a younger audience with a shorter attention span and only interested if action is taking place to keep them stimulated, however, a poster is a visual product that grabs a person’s attention easily with the use of large images and minimal text. Meaning the viewership of the advertising for the festival will be increased from younger to older ages as well. This repurpose technique is a suitable choice, the reason behind this being that in order for a mascot to be successful it needs to be in different mediums of advertising to become wide spread and popular. Starting off with a poster is a sensible choice, this will allow local residents to become accustomed to the mascot and either like it or dislike it. Receiving feedback from this advert first will help to discover ways in order to make my mascot more successful when it comes to audience satisfaction.

Starting the repurposing process, I have created a photoshop document that is same in size to that of industry standard posters, when I am creating my own poster this size will keep assets in the size I want them to be in, instead of having to reshape to a standard poster size once production is complete.In order to adapt this product, I will be reshaping my mascot’s original design as it is in a stiff shape that will not be able to be displayed fully on a poster. I will be adding new assets to the mascots design, this will include: material texture and colour in order to make my design feel more real and alive when being displayed as the main image of Derby. 
The next stage for the repurposed document was to implement my mascot from physical to digital via the use of camera and sharing document. This way I was able to open the photo file on photoshop and edit my mascots outline. Firstly, by removing any shadow from the image and going over the original outline in black paint brush so the software is able to pick it up as a separate layer from the white background. 
After I had finished the outline, I could start the design of the product by getting my mascot in the right position for the poster. I decided to zoom in on the characters shoulders and above; the reason behind this being that audience members, especially that of a younger age group are likely to have their attention drawn to a zoomed in face as not a normal thing to see from an advertisement. Once the image had been adjusted to where I wanted it to be on the poster, my next steps were to bring my mascot to life with the use of appropriate assets.
The use of green fur is my representation of Derby’s countryside and forestry, the inclusion of ram horns is to fit the theme of Derby County Football club with their logo being the iconic Derby ram. Mixing both Derby’s scenery and most famous brand gives me this design for a new mascot. To make it seem more realistic, I edited the lighting in photoshop to provide a shadow that will later match that of an image I took of Derby’s cathedral.

After creating a poster that is successful in feedback, other options are then unlocked and I could expand to digital forms of advertising to make my product widespread on a national and international level. This would further benefit Derby city as it will draw more attention to it as well as have the chance of drawing in more investors or tourists.

Limitations of repurposing my product for this medium will be that posters are geographically constrained and don't have the ability to reach a global or online audience. They also have a finite lifespan and can be easily damaged or defaced. The production of paper posters can have a negative environmental impact, contributing to deforestation and waste.

Adding the image of the cathedral helps to accentuate the lighting effects I had used previously, this now helps my mascot to stand out on the image as well as appearing like it is in the image when it was took as well. Once the background had been set, the addition of the festivals title was needed, after finding suitable font from https://fontspace.com, using the technique of duplicating the title layer I edited the colour of the background layer to green, matching that of the mascot’s theme, this gives the title a 3D appearance and stands out on the poster.

To finish my repurposed document, I added the start and end date of the festival and used the same technique I did with the title to give the poster an eye-catching appearance. In order to make the poster stand out even more I included a green border that goes along the outline of the poster, this again will match that of the mascot and should help to make it stand out from paper more.